What they are and why you should use them.

For many Mindmarker customers, getting a regular pulse on the team to understand the general sentiment or understanding of key initiatives is critical to overall program success.  Yet, until Mindmarker, they lacked a tool to make gathering this critical data easy, effective, and scalable.  

Ask yourself three questions:

1. Are you able to quickly and accurately gauge the pulse of your team?
2. Do you have the ability to easily measure how key behaviors change within your organization or team?  
3. Do you know how well a recent organizational change or communication sat with your team?

With Mindmarker’s Behavioral Assessments, the answer to all three questions is yes.  You get real-time, actionable insight on the pulse of your team tied directly to your specific objectives. Identify how your team is feeling, understand the context, and definitively measure how behavior changes over time for each objective you define.

What does real-time insight empower administrators and managers to do?

• Quickly identify individuals and cohorts that may benefit from recognition or need additional support
• Accelerate the impact of a training program or initiative through data-driven insights that allow for targeted, immediate adjustments
• Validate the effectiveness of a given program or initiative
• Develop actionable next steps based on learner/employee sentiment

Real-time insight is most valuable when it facilitates immediate action. We’ve designed Behavioral Assessments to react to an individual’s specific input. Set conditions that automatically create an individualized learner experience to meet a given user’s specific needs.

Our Behavioral Assessment analytics make it easy to identify potential areas of need and track changes over time.  In the example below, our Responses graph made it clear that, at the time of the first pulse check, only 40% of participants felt fairly or completely confident in the 2022 plan (column Q5). 

Using this information to improve the new plan rollout communications, the confidence level had improved significantly in the pulse check repeated a few weeks later. Our Summary Graph confirms the mindset shift; all participants now felt fairly or completely confident in the 2022 plan. 

  Additional examples of how Mindmarker customers utilize Behavioral Assessments to accelerate insight and deliver tangible results faster include:

• Additional Pulse Check Implementations
  • Measure the perceived effectiveness of an organization change or product rollout
  • Enable 360° feedback (e.g. related to leadership training) from learners/employees
  • Identify the effectiveness of key corporate and team communications
  • Track qualitative KPIs over time
• Pre-training
  • Develop a baseline understanding of learner sentiment and capabilities 
  • Identify potential gaps or areas requiring additional focus 
• During & Post-training
  • Gauge progress, knowledge retention, and behavior change over time
  • Develop adaptive training programs targeting individual’s needs

A few design tips to help you get started unlocking the power of Behavioral Assessments: 

• Repeat Behavioral Assessments over time to track behavior change
• Utilize our 15 different Likert Rating Scale options when creating your assessment
• Add outcome-based conditionals that will create adaptive, individualized learning paths

If you’re ready to get started, check out our help article: Creating a New Behavioral Assessment. Questions about how to best utilize Behavioral Assessments for your organization or team? Contact your customer support specialist or email us at support@mindmarker.com.