Everything You Need to Know About Actionable Intelligence

The true value of a training reinforcement program comes from its ability to influence powerful organizational change through actionable intelligence.

What is Actionable Intelligence?

Actionable intelligence is the data and analysis gathered post-training that allows you to make decisions that will guide you in continuously improving your organization's training courses. This data helps you maximize the effectiveness of your training programs by increasing behavior change and knowledge retention.

The most effective way to gather actionable intelligence is through a well-designed training reinforcement program. A reinforcement program is a structured series of microlearning activities that deliver your training content as bite-sized messages over a predetermined period of time to reinforce the learning and keep it top of mind. With this program, you can improve knowledge retention, identify knowledge gaps, and measure behavior change within your organization.

Begin With the End in Mind

It's important that you begin by deciding what data you'll need to influence your training return on investment (ROI) in the future. If you start with the end in mind, you can make better decisions when analyzing your training reinforcement data. Start by setting training goals and reinforcement objectives.

Creating Actionable Intelligence

Many unsuccessful training programs collect data through traditional data collection methods which can't be used to create actionable intelligence. Actionable intelligence is collected using the information gathered from participants’ responses to a variety of microlearning activities in a reinforcement program. 

Many media types—like PDFs, video, audio, polls, surveys, and more—are used to engage learners and test their progress against your reinforcement objectives. By continuously measuring your participants’ progress, you can measure knowledge retention and track behavior change over time.

Using Actionable Intelligence 

Simply having access to reinforcement data isn't an immediate way to improve the effectiveness of your training. We advise clients to analyze their data as soon as possible to identify and make changes quickly. 

Start by converting your post-training data into actionable intelligence using our five-step process:

  1. Collect and organize your reinforcement data.
  2. Convert your reinforcement data into valuable information using customized reports.
  3. Convert the data into actionable intelligence using analysis.
  4. Based on your new intelligence, identify potential changes.
  5. Make decisions and take action based on your actionable intelligence.

Here's an example: On one of your quiz questions, 45% of your participants answered incorrectly. What’s your course of action?

In this case, we suggest you contact the participants for a follow-up and dedicate more attention to this topic in your course.

Learn more about actionable intelligence in our eBook, The Science Behind Mindmarker.

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